Privacy Policy

Privacy Policy 

Last Updated: 21/02/2025 

Overview 

This Privacy Policy outlines how AHSHOP LIMITED, trading as ALPYN, collects, uses, and protects your personal data when you interact with our services. It also explains your rights regarding the data we hold. 

We are committed to safeguarding your privacy and ensuring your personal information is handled securely and in compliance with applicable data protection laws, including the Data Protection Act 2018 and the General Data Protection Regulation (GDPR). 

By using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue using our services. 

 

Who We Are 

ALPYN is a trading name of AHSHOP LIMITED. For the purposes of data protection laws, the data controller is: 

ALPYN 

151 London Road North, 

Lowestoft, NR32 1NB, United Kingdom. 

For privacy-related inquiries, you can contact us via: 

Phone: 01502 819794 (Mon-Sat, 10 AM–2 PM) 

 Email: contact@alpyn.co.uk 

 Post: Address your letter to the Data Protection Officer at the above address. 

 

What This Policy Covers 

This Privacy Policy applies to: 

  • All our websites, social media channels, customer support, and technical support services. 

  • Any personal data collected during your use of AHSHOP LIMITED services. 

  • Personal data refers to any information that can identify you, either on its own or in combination with other data. 

 

Information We Collect 

We collect personal data in the following ways: 

  1. Information You Provide Directly 

  1. Basic contact details: Name, email address, phone number, and postal address. 

  1. Account information: Username, password, and security questions. 

  1. Order details: Billing/shipping addresses, payment confirmation, and transaction history. 

  1. Customer support: Information shared during communication with our team. 

  1. Automatically Collected Information 

  1. Usage data: IP address, browser type, device information, and interaction data. 

  1. Cookies: Data collected via cookies to improve user experience (see our Cookie Policy for details). 

  1. Information from Third Parties 

  1. We may receive data from trusted partners, such as:  

  1. Payment processors (e.g., Stripe, PayPal). 

  1. Service providers like Shopify for order management. 

  1. We do not store your payment details. All payment processing is handled securely by third-party providers. 

 

How We Use Your Data 

We use your personal data for the following purposes: 

  • To process and fulfill orders, including shipping and returns. 

  • To communicate with you about your account, orders, or inquiries. 

  • To send marketing communications (with your consent). 

  • To improve and personalize your shopping experience. 

  • To comply with legal obligations, such as tax and accounting requirements. 

  • To detect and prevent fraud or security breaches. 

 

Data Sharing 

We may share your data with: 

  • Trusted Partners: Payment processors, delivery services, and IT support providers, but only as necessary to provide our services. 

  • Legal Authorities: If required to comply with legal obligations. 

  • Marketing Partners: For targeted advertisements, with your consent. 

We do not share your data for third-party advertising purposes. 

 

Data Security and Retention 

  • Storage: Your data is securely stored on our servers in the UK. 

  • Retention: We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:  

  • Order details are retained for up to 6 years for HMRC compliance. 

  • Marketing data is stored until you withdraw your consent. 

 

Your Rights 

You have the following rights regarding your personal data: 

  • Access: Request a copy of the data we hold about you. 

  • Correction: Request corrections to inaccurate data. 

  • Deletion: Request the deletion of your data (unless required for legal reasons). 

  • Restriction: Request limitations on how we process your data. 

  • Portability: Request your data in a transferable format. 

  • Withdraw Consent: Opt out of marketing communications at any time. 

  • Object: Object to data processing in certain situations, such as profiling for marketing purposes. 

To exercise these rights, please contact us at contact@alpyn.co.uk. 

 

Protecting Children 

Our services are not intended for users under the age of 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately. 

 

Cookies 

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. 

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. 

 

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any updates will be posted on our website with the revised "Last updated" date. 

 

For further questions or concerns about this policy, please contact us: 

  • Phone: 01502 819794 

  • Post: ALPYN, 151 London Road North, Lowestoft, NR32 1NB. 

  

COMPANY NUMBER: 12383488 

 VAT ID: GB340494019